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They work, sadly. I hope that it is a trend that eventually dies out.
When I was following the new GPU release news / rumors I there was one youtuber I found that had decent information but after awhile every thumbnail had him making that stupid face even if there was no "shocking news" to react to at all.
YouTubers can be a weird bunch.
Some of them clearly think they're special and then complain they can't earn a living at it. Call themselves 'Creators'. Nah mate. The developer created the plug-in. You just gurned and tried telling me it's the best plug-in ever. That's not creating. That's just fishing for compliments.
Go make a song and upload it. That's a creation. Make a music video for it. Creation. Talking into a camera trying to sell me a plug-in you got for free? You're a cut-price sales person. Not a creator.
Get a real job and go back to making videos for fun. Or don't. Only a handful of people can make a real job out of Youtube. For everybody else it's a fools errand.
Guess what. I work hard at work too. But I got a job that is likely to actually, you know, have a chance at paying me actual wages. And I don't go about whinging in public if I'm not doing so well. Quite the opposite.
Bunch of snivelly whingers the lot of them. Except for all the ones that aren't :-)
To be fair, there are quite a few channels I really enjoy. The 'review' type channels less so on the whole. The whole embargo-drop rush for views is depressing.