The question of how to get impact and loudness in production and mixing seems to be a returning one, so I've written some tips here.
In order of importance:
1. The Arrangement
With a real life band playing in front of you, the more instruments you add to the band, the louder the music will be. That's because real life doesn't have an upper limit for volume. So more is more.
In your sequencer less is more. The more different parts you play
simultaneously in your song, the less headroom you have left before the master bus overloads.
This means you have to lower your master level each time you add another instrument that plays at the same time as other instruments.
Think of a musical arrangement as a conversation between instruments, not as an argument where they speak all at once.
Short answer: use as few (simultaneous) instruments as possible to achieve your goal.
2. Choice of Sounds/Recording Quality
Some types of sounds have more natural impact than others. This is a combination of several factors such as frequency balance, amount of attack and decay, phase relations, harmonics, distortion, natural compression, etc.
Fix any problems by going to the source. If you have a synth that's too bright or has too much resonance, then fix it in the synthesizer by adjusting the filter, resonance or velocity. Don't postpone it to the mix if you have a choice.
You can't polish a turd. "But you can rub it it glitter", I hear you say. However, most of the time you're better off by spending a little extra time on finding the right sample or synth or improving your recording by adjusting microphones, preamps, recording position or the acoustics.
Short answer: spend 3/4 of your time finding or recording the right sound for the part, and 1/4 of your time on mixing it - not the other way around.
3. The Mix
Achieving a mix with lots of impact is a combination of addressing some very real issues such as relative level balancing, frequency contents and dynamic control. But it's also a question of "fooling" the way our ears or brain interpret sound, i.e. psychoacoustics.
A good non-abstract painting has a focus point, and so should your mix. Just like the viewer's eyes wander to particular areas of a painting, so should the ears focus on what's important in a mix. Make sure you prioritize in your mix, and you will have less clutter. This will help you achieve more impact, too.
This is not a mixing guide and some of these points may seem very obvious, but here goes:
Use the equalizer to remove unnecessary frequency content that eat up headroom, e.g. sub frequencies. Correct each sound until it sounds good - but the most important thing is how it sounds in the mix as a whole.
The reason being that as sounds interact, the phase relations change. That's why you can't mix instruments in solo and then add the tracks one by one. Pay attention to the phase relations and experiment with switching polarity of layered instruments. Experiment with nudging the timing of tracks in ms or samples to get the best phase relation. This could provide some extra headroom and punch at the same time.
You can use a compressor both in order to shape the sound (add or remove punch) and to make the signal more steady in level. You can have several compressors in serial or parallel, each having its own specific purpose. Parallel compression is a separate subject which you can look up in Google or you can use the search function on this board.
Use a brickwall limiter or even a clipper to control transients (very short and loud peaks) but be careful not to eat up all the punch. Use the limiter at the last stage of your insert chain on each channel or subgroup. Not all tracks need a limiter though.
Compress or limit groups of tracks on a bus such as drums, guitars, keys, backing vocals, pads, etc. Output/route (don't send) tracks to a bus and sum process. This can make groups of instruments gel and it helps maintain headroom and increases the loudness potential.
Use external sidechain compression to automatically duck the bass when the kick is playing. When used in a subtle fashion it can be almost inaudible but it will save a few dB of headroom in the mix. When used excessively it can be used as a pumping effect as heard in dance music. The trick is useful for many types of music including pop, R&B, rock, and electronic music. Check out this link:
https://gearspace.com/board/tips-tec...nce-music.html
Use external sidechain compression to automatically duck the delay effect when the source sound is playing. The concept is similar to the above trick but the compressor is inserted on the delay bus, after the delay effect. The external sidechain is keyed to the source track, e.g. the vocal. More clarity and less clutter increases the potential of the mix in many areas.
Adjust the pre-delay in your reverbs. A pre-delay that is too fast can obfuscate the sound. Too long, and it can sound messy. Getting the pre-delay right means more punch in the original sound, and as a bonus you can use less reverb. Both result in a more clear mix and more potential loudness.
4. Mastering
Real impact and loudness is achieved in the above three points. Good mastering enhances that but it's rarely possible to
create a lot of impact during mastering if it was not there to begin with.
Mastering is a separate subject which I'm not going to discuss in details here. I've written a Mixdown for Mastering PDF which can be downloaded here:
Mastering FAQ | Download Mixing Tips PDF. Red Book, ISRC
I've also written this:
Guide to Levels in Digital Audio that deals with the more technical side of things.