Quote:
Originally Posted by
kittonian
β‘οΈ
Let's put it this way. If you look around you'll see a lot of Avalon units for sale on the used market. You don't see that many A Designs pieces. The Ventura is an amazing piece of gear, but you should also consider a REDDI and a Pacifica if you are looking for a chain that provides a lot of "vibe" and don't need EQ.
Having a Ventura is great as a nice channel strip. Big open sound and a great EQ all in 1U.
Having a REDDI (or two) and a Pacifica gives you the best DI on the planet that you can use in the studio and in live situations, along with one of the best dual channel preamps on the market.
Either way you're going to be very happy and A Designs is one of the finest companies in the business, backed by one of the most caring individuals I've ever had the pleasure of calling a friend.
Honestly, as much as I think A-Designs is a great company, I think you see a lot of Avalons for sale because many people who don't understand what a deep unit that is buying it since it's a considered to be a "hip hop and RNB classic". The truth is Babyface had them because they were well thought out strips with all the bells and whistles back in the day, and they were affordable. That popularized them, and then fairly...they were used on tons of hit records over the years.
The 737 is a pretty deep unit. It's not the best preamp for everything, but the EQ and the compressor are both pretty darn great for the money. I'm sure that you feel that the overall A-Designs sound unit to unit is more your style Kitonian, but to be fair to Avalon, a lot of people who wouldn't know what half of the buttons are on the Avalon bought one. It's got hard bypass switches on every section for A/B comparisons, EQ before compression switching, four compression controls on a decent Opto design, sidechaining function on it's EQ which link to the compressor...Hi-Z DI...and the ability to plug in after the preamp and use the rest of the strip.
I don't own a 737 (Though I've used them many times over the years) ...and it's not my favorite piece of kit, maybe I'd clearly prefer the Ventura if I tried it by comparison (It's possible since I loved the EM2-EQ.) But I think the biggest issue with the Avalon is that it's clearly for pros who understand it's features, it's not an idiot proof box...and since there's tons of units that the pros like which compete with all the different features on a 737...the pros tend to gravitate towards boxes that do one thing really well most of the time instead twenty years later. Currently there are more great boutique units which are also more affordable than ever in a lot of ways available now, most of which didn't exist when the Avalon came out, following in their footsteps. Now kids who just want to make music won't get the subtleties of this thing at a glance, making stuff with simplifier controls is always a better choice by default in those cases! The pro engineer community who was making hip hop, RNB, and pop with the Avalon in the 90's and early 2000's liked the piece because it was cost effective and fully featured, on the cleaner side so it plays well with other, etc. Even more modern classic pop like Imogen Heap's Hide And Seek were cut with one since it's always been affordable! (Though in Imogen Heaps case she was singing through a TLM 103 as the vocal mic that time, and I HATE that friggin' mic so go figure!) I think the Avalon IS the modern classic people tout it to be in a lot of respects, but to me it's kind of the SM7b of the channel strip world. On some things it's perfect...the rest of the time you probably want something more focused in one direction or another. (Lastly I will note that I think the Mercenary Edition Fletcher had made without the expensive knobs is the better way to go if you want one but whatever.)
Carry on about the Ventura though, it looks great.