The effects of Pricing/Marketing are
very nonlinear, often even chaotic at times (like turbulence in physics).
It's not intuitive. Its easy to underestimate the network effects (of pricing/marketing) across our product range, social media, early education (!) and the social circles we like to target.
This sale alone for example already attracted a fully filled Stadium of customers that we haven't managed to reach so far. That's relevant. And profitable. Not even considered the sales generated once they found out about their personal upgrade offers in their TDR library, or the amplified attention/"collectible-pressure" toward our next product releases.
We work tightly with our main resellers and grant them freedom to act, it's a huge win win win for all involved really. They cultivate communities far greater than a single manufacturer could handle.
Even our freeware is surprisingly profitable (due to intensive B2B licensing). All this stuff isn't intuitive, and it took me ages to accept how insane the psychology of money really is. I don't mean how people
talk about money, I mean how people truly
act with their hard earned money.