Quote:
Originally Posted by
charles maynes
β‘οΈ
The problem they have not identified is that the industry expects instantaneous support- not excuses or promises that a fix will come in weeks- When PT was adopted on the dub stages at Sony, Fox, Universal, Disney and WB, it was due to a commitment from Avid to GUARANTEE them working NO MATTER WHAT.
Some of us are okay with "working," but I want to LIVE!
As long as the commitment Avid is willing to make is focussed on merely "working," the tools will never be a commodity.
I think we're getting to the point where being able to cut awesome sounds isn't going to be enough, and sound houses are, more and more, going to be competing on their ability to turn out work faster and cheaper than the other guy, and that's going to require innovation in the tools, processes and workflows, not the sounds you use. And we, the sound people, can't innovate the tools and process without interoperability.
I know more about sound design than any cubicle-dwelling marketing executive, wether he is employed by Digidesign, Steinberg, Yamaha or Merging. And while I have something that works, I really would rather have something that lets me, within the limits of practicality, devise my own process, since, speaking with my supervisor hat on, my only real value is in having a faster process than the other guy.
I'm not making any demands or anything, but I'm just highlighting the line we cross where this "ecosystem" is no longer helping us but hindering us.