Three weeks ago in this very thread, I laughed at A:TH's over-the-top marketing. I'm also not a personal fan of Polyphia (who I had never heard of before this plugin's release, but subsequently checked out).
However, I did end up trying the plugin itself, and, for whatever reason, I find it works much better on my electric solid-body ukulele than many other amp sim plugins, and the presets, for example, generally already sound great on the ukulele with much less tweaking. I don't know if it has to do with the different range and tone of ukulele versus guitar that A:TH is particularly suited for, or if this plugin just happens to be good at the tones I never knew I always wanted, but in either event, I admit that I'm thinking of getting this when my demo period expires in a few days.
(The marketing copy still annoys me though.

)