I can get pretty heavy on the individual tracks if I'm sound designing a particular part. I tend to use sub groups more for minimizing processing if I'm gonna do the same thing to a bunch of tracks. Group busses, I generally use to gel or glue stuff together, compression, eq, saturation usually to get a particular feel. And then another pass on the master to glue the whole song together.
But there's certainly no right or wrong way to do any of this. Whatever gets the results you're looking for.
Sound design happens without effects and sounds/sequences are rendered. Then, arranged and effects added on tracks. Usually little processing on buses, maybe a bit of EQ, maybe TG12345 on drums. Pre-Master usually has the "beautification" plugins, EQ, compression, Gullfoss. Master is loudness only (clipping/Inflator, high-passing, limiter) and recently an EQ for the headphones (off when rendering).
Depends on the signal I'm working with. On tracks I'm producing, I'm pretty light with processing the sub bus. On tracks that are sent to me, I just make sure it isn't clipping and has good dynamics with a kick drum or other bass tracks so they don't clash. It's pretty case by case.
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Is your Sub-buss/Master-buss process heavy?
