Quote:
Originally Posted by
gravyface
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The excess royalties could be a large sum. Hard to tell how this will impact your average Spotify artist though. Would need to see some extrapolations.
I think it’s a part of a paradigm shift that’s more significant than these numbers alone. As I see it, the purpose of the paradigm shift is precisely to give more full time working artists a chance to live off their income. Governments are doing some, musician’s unions etc are pushing for it and Spotify is finally giving in to this pressure.
The paradigm shift consists in:
- this new added fee as outlined above
- a squeeze on artists with very small numbers -
and/or artists putting out way too many songs (now there’s a mininum of 1000 streams per song in a year required to get any master royalties)
- an increased effort to minimize botted and fake streams
- the introduction of merch shops on/inside Spotify
- the introduction of music videos on Spotify
Combined, these will lead to a stratification of artists on Spotify into different levels. Artist that have music videos, merch for sale, and over 1000 streams per song will look like ”real” artists to everyone (listeners, curators, editors, other artists) and perhaps also be given more exposure/recommended plays because of these things.
On the other hand, uploading a beat per day via Distrokid, with nothing else going on, will be increasingly pointless and increasingly look like it’s not to be taken seriously.
Really big artists will still earn more than they proportionally should, because the pro rata royalty model remains. Labels want this, and they have a say since they own shares in Spotify.
All in all I think this is very good. Spotify will look less like Soundcloud and more like Bandcamp. Artists and bands who work hard and tick the boxes will have a bigger shot at more streams, and streams will also pay more for them since there’s more money going to songs streaming between a 1000 plays and a million. So the artists with miniscule stream numbers (who’d only get cents anyway) and huge stream numbers gets perhaps a little less, while the typical band releasing albums and going on small tours gets more in total.
If they also manage to screen out fake and bought streams/bots, that could increase payment per stream for non-fake streams by anywhere between 5-40 %. Without Spotify paying out a dollar more.