Whats the source/basis of this comment?

Like @ thethrillfactor , I use two PCIe Octos and am happy with the system. The Neve DFC AMS strip is, imo, the most underrated plugin on the platform and my choice ITB strip.

It's and, not or, by the way. The best of UAD + the best native.

My biggest complaint, as such, is Luna being limited to Apollo's interfaces. It could (sans/disabled IO) be an Accelerator compatible mixing platform.

Says an equal amount about you as it does the company. Guessing what side they were on I'm inclined to buy a plugin of theirs just to spite.

If I had known this during their last sale I'd have ponied up gladly. I'll wait for the next one...

Speaks volumes about yourself too, yes?

Yes it does. I'm in favor of humanitarianism. I assume that's what UA supported.

Actually, looking at their press releases I found

and

Seems reasonable.

Did I miss anything?

What you quoted is certainly not what I am referring to. I support all of the front line workers that have risked their lives in this most difficult time. I applaud UA if they helped make masks to protect front line workers. I might even reevaluate my position regarding UA.

Too be clear, I’m a humanitarian too. I love my beautiful country that despite its problems has been a beacon of prosperity, diversity and individual liberty in a world too often filled with tyranny and genocide.

That is why in general, I reject any company that support organizations which promote divisive Woke fascism, CRT and cancel culture. It has infected this country as virulently as Covid and I fear the fallout of stripping away our individual humanity into these self identified collectives will exact a far worse cost.

Pretty sure the only other thing I saw them support was the opposition of people getting their necks kneeled on for 9+ minutes while they suffocate to death.

Is that what you're thinking of?

Or is it their support of equal rights for other minorities?

Because it sounds like both of those would fit both "diversity" and "liberty".

You missed the point.

You called out someone for their decision of not buying a company's products because the company took a seemingly political stance (in their view). Then, in the same 'breath', took an opposing political stance. And admitted to spitefulness in it no less.

The irony is hard to miss. It doesn't make you look any better than the person you're calling out. Actually, due to the spite, it could be considered worse.

No, there is no irony.

The point here is what is being opposed. It'd be ironic by definition if I 'complain' about the other person opposing what UA stood for and I then opposed it too. It is NOT ironic if I 'complain' about the other person opposing what UA stands for and I then stand for the same as UA. That is consistent. I wasn't 'complaining' about boycotting a company for its political stance, I was 'complaining' about boycotting a company when its political stance is... sound [see what I did there?]

Either you missed my point or you need to read up on what "irony" means.

Read what I post rather than projecting your own biases.

I don’t support police brutality and was equally appalled at that horrific spectacle as I hope any decent person would be.

But supporting trendy organizations who divide, incite and directly oppose judging someone by “content of character” and whose net effect has been spiraling crime that has mostly hurt the very people they purport to want to protect is not my idea of humanitarianism, equality or anything resembling human virtue.

As far as I know the only difference is the Softube has a saturation knob, my UAD demo and the softube demo were indistinguishable to me, and frankly in my studio thats all that mattered....

I recently added two pci octos to my previous 2 for a total of 4. Since I already owned the complete 8 bundle UA gave me 16 brand new plugins. Politics has no place in my decision making process, quality and service do. Those qualities have kept me quite happy with UA

Well no.. The point isn't what is being opposed. And would buy to SPITE him.

Can we please not have political keyboard wars here? You miss the point of getting into an argument over your political stance and miss the forest for the trees in not seeing the initial discussion was over a company taking any political stance.

Can we please not go there? These discussions lead nowhere fruitful.

let me apologize in advance to the mods for the trajectory of this thread. I wanted to articulate my position on a brand that I was a big fan of in the most innocuous way possible.

Unfortunately in an effort to defend the gross mischaracterizations of my position that followed, this thread has gone way off track. Maybe it would be best to delete the entirety of this thread where it went off track. Unfortunately I can’t delete my posts that have been re-quoted.

To again be clear and refute another mischaracterization, I never called for a boycott. I just expressed my personal thoughts. People should act in accordance to their own beliefs and we should at the very least be tolerant of those who have differing opinions.

I too enjoy a nice political bonfire but not in the studio where we keep all these expensive toys...

To move this convo back on track, is the OP suggesting that:

1. Native processing is going to make DSP obsolete?
2. Other company's are going to give DSP in UAD a run for their money?

On point #1 ...I think we are still a ways off from absolute burial of DSP due total native code dominance, BUT...I can remember the days not to far removed when you could not even track at ALL with a native plugin in the signal chain...now-a-days the tech industry has fine tuned these systems and reached new (near microwave) speeds in processors we are close to the edge of Moores law down to the atomic level on die sizes for chip makers...I actually think it might go the other way here...meaning some tech company is going to pick up the DSP process and improve it bunches and bunches...

The SHARC processor that UAD and other use (Xilinx I think) is actually pretty long in tooth...I know I found one in my Damage Control Glass Nexus...(and of course UAD now makes pedals as well)...but it seems technology follows this curve where they advance the main components as far as they can then begin to advance the peripheral stuff and busses etc...anyone remember the hot mess of "This technology will end USB" that FireWire was? Then they released FW 800 and now we...don't use Fire wire hardly at all...because USB is back in town on the C-bus...

As far as point #2 ...Apogee and Antelope and Metric Halo and others have all jumped into the "DSP onboard" or "dual path" or "AFX2DAW" or some other new DSP claim to fame and so far not one of these companies has avoided the pitfalls UAD went through 20 something years ago over the mountains and far away.

Apogee's dual path hit the ground and immediately crumbled on impact...Antelope finally got AFX2DAW to work on Apple Silicone and broke Windows when they landed....Metric Halo played smart and kept it streamlined and simple and made no big dick claims...

Apogee and Antelope reputations are still in intensive care...(for various reasons all of which were self inflicted)...

Frankly...if I had to do it over...I would probably get something from RME use a small amount of DSP on the way in and fuggetabout it.

iomegaman, you raise some good points.

I will say the UAD plugs I have are pretty rock solid with logic and intel processors. And the sonic quality is excellent. There are certainly benefits to having outboard DSP as well.

That said the quality of many native software plugs is also excellent. I love the the 480XL from relab and Liquid Sonics 7th Heaven. Two of absolutely the best reverb plugins I’ve had the pleasure of using.

Political advocacy aside, UAD has always been very responsive and customer service oriented business. I’ve never felt that the quality of their hardware and software was anything but commensurate with the price. Particularly when they offer sales. Sometimes you pay a little more for quality and equally important reliability.

It’s good to keep in mind UAD emulates analog gear which is finite. They have emulated almost all the great vintage pieces already.

On another note and something that rarely enters this particular conversation is the voice count of Avid here...in spite of having pretty solid tracks and records and track records of onboard DSP processing in the HDX versions of said Behemoth DAW platform many studios with big name guys on the faders regularly insert some UAD plugins into the those "pure-mix-with-the-masters-pay-for-sales-pitch-video-classrooms" types of vids and have for years...

So even if you don't need ANOTHER DSP solution, many big name fader junkies STILL use UAD and you will hard pressed to find major studios withOUT UAD hard and soft products littered about the racks both real and virtual...

Now obviously a LOT of that is probably product placement by UAD to boost sales because if "Jack of All Faders" used the UAD Unison Nirvanna Channel in all his mixes then "Joe of all public" can sound exactly like Jack if he just buys the right hammer to hit the digital nail with.

If I am completely honest here...I buy plugins as a way to avoid actually doing anything creative or frightfully productive...its a bad habit like biting your nails...a nervous purchase to appease my embedded sense of "I need this" because it will help me get over my own self imposed barriers to success.

I've never gone full Avid HDX...but Carbon seems like just the thing to heal me of all my inadequacies and the creative slump I've been in since 2015...and the great thing is with Carbon I don't have to choose "NATIVE vs DSP" I can get both PLUS with UAD I can get MORE...

And as usual MORE is what we all need.

If only good records were possible without this stuff...what a world that would be.

Then I don't know what UA supported that you are talking about. I read what you wrote, but you weren't being specific, so I think I exhausted options here.

Which organizations are those?

Nor mine. Just have no idea which organizations you're talking about.

Every single time UA releases new plugins someone starts talking about

UA + DSP versus native

Like, every single time.

It's not like we need yet another thread on this topic. We've had threads on SHARK DSP as well. There is nothing new here really. One side says "Oh, native has equal or better plugins that run more efficiently and/or are cheaper", and then those who buy UAD-2 hardware and plugins say "Well I maxxed out my CPU so I need DSP / I don't think they're expensive for what they are / there is no better native emulations of vintage hardware" etc.

It's pretty much the same every thread.

I just realized the interfaces have increased quite a lot since the initial release. Seems like they positioned the prices in relation to RME and ask the difference on top of it for the DSPs.