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Small studio owners, how do you market the studio
Old 28th January 2013
  #1
Gear Maniac
 
🎧 10 years
Small studio owners, how do you market the studio

Not sure where the right place for this thread is but how do you small commercial studios market your selves? I run a small commercial studio in maryland and i am trying to think creatively about marketing the studio and would love to share with others and see what they are doing. Thanks in advance, larry.

Rose Recording - HOME
Old 28th January 2013
  #2
Lives for gear
 
🎧 10 years
I talk directly to people in bands. Some products and services you can advertise through tradition channels and some you cannot.

For example, I use to be part owner in a gym. Believe it or not only 11% of the population has ever been to a gym. Therefore you can either spend your time trying to recruit part of the 11% away from the competition or try to market to the 89% who have never tried the service.

You must tailor your approach differently to each group. The same message will not work for both groups. The smaller your market penetration the more focused and specific you must be in your message. This is why going direct to the musician is really the only sane affordable way imho.

I would be curious to know the market penetration of the studio user! Pretty low I would think.
Old 28th January 2013
  #3
Gear Maniac
 
ModernMixing's Avatar
 
🎧 5 years
I think targa2 made great points.

I think the best market you have is your current clients! You've already proven to them that you are worthy, so focus on getting them coming back more - deals, promotions, and freebies for such "great clients". It really does make them feel special and no other studio is doing that for them. Give them a reason to come back. The best marketing strategy is making the clients you do get, want to keep coming back for more, because word of mouth is really a big deal especially with smaller studios.
Old 28th January 2013
  #4
Gear Addict
 
🎧 5 years
Word of mouth by doing a great job on your sessions will get you further than anything. If you do great work, clients will talk!

I've also found it really beneficial to be as active on social networks as possible - make a Facebook page for the studio, tweet, Instagram is great - instant gear porn!

Best of luck with it.
Old 29th January 2013
  #5
Gear Maniac
 
🎧 10 years
Thanks and keep the comments coming

I do need to use the social media, getting my feet wet on facebook and my website needs an uddate. What other ways do you guys promote your studios?
Old 29th January 2013
  #6
Gear Addict
 
WasserSpitzer's Avatar
 
🎧 5 years
I`m a strong believer in good solid work and word of mouth approach .
I see a lot of guys promoting their studio like crazy just to get sacked the next time due to poor results .
A steady long term engagement will provide you with a solid clientele in the end .
I don`t try to compete with the current top dogs , i`ll be working in the backround waiting for my turn. The current top dogs need to be replaced at one time and you`ll be more than ready for the next generation musicians if you play your cards right
Old 29th January 2013 | Show parent
  #7
Gear Maniac
 
ModernMixing's Avatar
 
🎧 5 years
Quote:
Originally Posted by WasserSpitzer ➑️
I`m a strong believer in good solid work and word of mouth approach .
I see a lot of guys promoting their studio like crazy just to get sacked the next time due to poor results .
A steady long term engagement will provide you with a solid clientele in the end .
I don`t try to compete with the current top dogs , i`ll be working in the backround waiting for my turn. The current top dogs need to be replaced at one time and you`ll be more than ready for the next generation musicians if you play your cards right
Well said!! Thumbs up
Old 30th January 2013
  #8
Lives for gear
 
rocksure's Avatar
 
2 Reviews written
🎧 10 years
Quote:
Originally Posted by LARRYROSE ➑️
Not sure where the right place for this thread is but how do you small commercial studios market your selves? I run a small commercial studio in maryland and i am trying to think creatively about marketing the studio and would love to share with others and see what they are doing. Thanks in advance, larry.

Rose Recording - HOME

Just had a look at your website. Far out that's by far the biggest selection of guitar amps I've ever seen!
Old 30th January 2013
  #9
Gear Maniac
 
🎧 10 years
Comments

Thanks for the comments, i do have a lot of amps and they dont get used as much as i would like, i seem to do a lot more contemporary stuff with keyboards but i do some stuff with guitars. Someone commented that i was already established and i am but my studio is under utilized and hence the reason i need to build it up. Keep the comments coming but i dont see a lot of really creative ideas here to build the business beside keep your own clients happy and do a good job and that will create word of mouth advertising. Thanks in advance guys, i am not giving anybody a hard time thats for sure
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