Quote:
Originally Posted by
laddie.music2
β‘οΈ
looking foward to the AK47 with US capsule...
If thirsch capsules are $700.... why would hte ak47 with US capsule cost between 3 and 6 k???
2600 seems like a logical price increase
OK... hopefully I can get through this response with an explanation that makes sense.
First off, it is a bit more involved that merely getting a capsule and dropping it in... kinda like you can't just drop a Chevy 327 motor into a Kia and expect to get a dragster out of it. In the motor example you would need to change the motor mounts, the transmission, the length of the drive shaft, and the front suspension to accommodate the additional weight and torque of the new motor.
In our microphone example you will need to adjust the amplifier to accept a new capacitor [which is what one of these capsules is, a capacitor]. There is R&D time involved, there are months of listening tests, amplifier tweezes, as well as the development of a capsule mounting system... which in itself will include a fair bit of R & D time as where the capsule sits in the head basket is actually critical to the overall sound of the unit.
All of these costs have to be absorbed in the final selling price of the product.
In addition, with ANY manufacturing concern there are fixed overhead costs that must be accommodated by the selling price of the unit to the reseller network. There are formulas to spread out these costs that are used by every manufacturing concern from Motorola to Manley to API to Chandler to A-Designs and Ford... which leads us to a few other economic principles from which no manufacturer can escape... mainly "economy of scale".
Take Motorola for a moment. The technology in one of their mobile phones is tremendous!!! It could easily cost tens of millions of dollars for them to design a new phone and then tool up for a production run of those phones [and order the parts, stock the parts, account for sales, blah, blah, blah]. However, they know they can expect to sell 10-15 million units of that product which allows them to amortize those costs over a whole shitload of units... AND permits them to purchase the parts that go into those phones at the best possible price because they're building so many.
Now look at a little boutique microphone manufacturer in South Windsor, CT. It can cost tens of thousands of dollars to design the new product, source the parts, stock the parts to build the new product, bring the product to market [ever notice the banner ads in the upper right hand corner of this website, or the ads in Tape Op?... they ain't free]. All of these costs have to be built into the final selling price of the product in order for the company to remain in business.
TELEFUNKEN Elektroakustik has been around for I think 8 or 9 years at this point. It is still not a profitable company... though it is getting closer. Each product made by any manufacturer anywhere has to support the R & D costs of every other new product made by that company... it has to support the marketing costs of all of the products made by that company... it has to support the "overhead" [administration] costs of that company... it has to support the interest payments on the loans that need to be taken to stock the parts to build the product... it needs to support the rent, lights, trash removal, insurance, warranty support, yada, yada, yada [not to mention the salaries (etc.) of the people that work there... while we all love our jobs, we like to eat have a roof over our head and put gas in the car every now and again].
While in a wonderful utopian world it would be lovely to take a $700 capsule and drop it into a $1700 mic and call it a $2600 product [and that might actually be possible if the company was looking at sales of 10,000 units per year instead of about 150-200 units per year]. However, with the 150-200 units per year, it would unfortunately be a recipe for driving that company out of business in pretty short order.
At that point the only parts of that microphone built "off shore" would be the metal head basket grill, the body tube and the power supply [hardly a "Chinese" microphone at that point]. The product would be in a range similar to Bock and Wunder product... US built with superior parts and a unique tone that gives the product a reason to exist.
Hope this makes sense.
Peace.