The Carl Cox idea of a thumb drive with hooks to access more online content later me thinks is a good idea. Just need to make the thingie bigger and with USB connector and SW on the drive that only talks to a certain web server for more content.
http://blog.allusb.com/2011/08/carl-...b-album-debut/
I think the key is that SW development is so cheap nowadays so it's doable to make custom USB devices that take care of the exclusivity part.
PS: Let's call them 'USB albums.'