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Old 22nd May 2009 | Show parent
In my experience a lot of software plug in producers are very small operations, say 2 to 12 people.
It's a competitive scene and the margins are pretty tight I think.
The government don't give you a grant to work for 6 months developing a new soft EQ, and banks don't throw money at small software companies who've just hired Air Studios for a week at $2k a day to record drums for their new drum sample product.
So in my experience some products do not get made, some projects do not get off the ground. If all software was legitimately bought perhaps there would be more money available to throw at marginal ideas. Ever wonder why almost all the software drum sample products are big sounding, glitzy, recorded at the top studios in big rooms? That's what the product producers think the most customers want. And you have to sell a lot of product to get your investment back.