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Old 18th May 2009
Special guest
Measure | Counter-Measure

Apart from technological solutions to piracy which are valid and will always be on-going, we should also think about how to make people choose to buy out of self-interest. There is a basic self-interest of computer musicians that is served by purchasing.

I know of music software companies that have great ideas for products that may never see the light of day unless they can find a way to survive. Some software companies have been 'acquired' by larger companies for their core technologies. Sometimes dozens of projects on the table are shelved and never make it into the music software realm. This is a net-loss for everyone. If you think everything has been invented, fine. But if you want to benefit from the ideas in the heads of music software companies, we all win when you buy software. That's why we feel piracy education is so important.

Ray Williams
Music Marketing Inc.