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Old 17th November 2007 | Show parent
Lives for gear
lowswing's Avatar
Originally Posted by fadeproof ➡️
If Radiohead can produce $6-10 million dollars in revenue over 2 weeks, all on there own, off of a "name your own price" model, than things are still alive. Obviously, Radiohead is on a world renowned scale, however I feel their honesty about the pricing of the album was one of the best marketing tools I've seen in the past decade for music and no artist big or small should feel that the industry isn't afloat. With the majority of revenues being focused in on live shows as well as licensing, and major labels turning more into "major management", it will be interesting to see everything pan out.
only 38% of the people downloaded radiohead album payed for it... those who payed payed 6$ (average) for it.
in comparison to their past album sale figures,I'd say, they lost alot of money on this experiment...

for any other, less famous, band that would have done this test I wouldn't be surprise if only 5% of the people would pay anything for an album if they could and the average will not be more than 4$.
Internet made people to want everything fast and for free