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Old 15th November 2007
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Music biz - how do we turn the tide - Q3

A lot of people are saying traditional "mass media" channels are dying or
evolving desperately to keep up. But the fact is these forms of media are so entrenched in all cultures that it will take at least a quarter of a century for it to lose significant foothold. I would think the world's internet/broadband user population is only a minute % of the entire world exposed to media/content. As local/terrestrial media channels evolve, and broadband/mobile becomes more ubiquitous, how do you see them finally converging? Do you see a future for artists in continuing the traditional route of "rights exploitation" (performance, synchronisation rights for instance)? What is your vision of content aquisition in future?

Thanks Guests!