Thanks, I shall.

What killed off Quantegy was the loss of its low-end market, not the loss of high art professionals and big-name engineers. It was the exodus of low-end demo sessions into digital. It was all those endless no-hope bands cranking demo recordings that kept the tape production lines running. There just weren’t enough high-end users with budget, or precious preciousness, or industry clout or diddlysquat could keep the stock in production on their own.

So here we are again. And the theory is all these ‘pro’ users, with no volume end market and anaemic income from unit streaming, are going to keep Avid Pro Tools in cash-flow production, while all the lil’ bedroom users scuttle off to some low grade/low-cost alternative, as Avid gouges ever-increasing subscriptions from the ever diminishing circle of paying pros?

When it implodes, it will implode with brutal suddenness, and the people most damaged will complain they had no warning. There’s nowt as deaf as those who will not hear. All that’s left is musical chairs. It’s who has the biggest ass when the music stops, is all.