Gearspace.com - View Single Post - Future of online mastering, will be replaced by AI, plug-ins, homemade lowcost guys?
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Old 22nd February 2021
Gear Nut
Covid has had the opposite effect here... my business was way up last year and continues. Technology will change and impact our business. The trick is to stay ahead of the curve and diversify. I believe most labels and bands still understand the need for professional mastering. Personally, I pay zero attention to the automated services and $500/album engineers. Offer a superior service with exceptional customer service and you'll build clients for life. I understand some markets are tougher than others. I think it's a huge benefit to at least build a career in one of the larger ones (LA, Nashville, NYC in the past.) Even though the majority of mastering seems to be unattended it's still helps to be in a major music market. So much of my business was built on casual meetings with bands and label folks. That's a lot harder when you're in the middle of nowhere.