He's been all ITB for years now, going back to at least late 2000 decade.
There's this bit of him plugging product -
Grammy-Award Winning Mixer/Producer Serban Ghenea Comfortable Working In “The Metric Halo Box”
Grain of salt whenever you read things on a product page though. And that's been up at least 6-7 years. Longer, since they're plugging "Breakaway" as an upcoming project. . . . which came out in 2004.