Quote:
Originally Posted by
Thomas W. Bethe
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I could never afford the "shiny stuff"
Budgets everywhere are shrinking, demands for quicker and quicker turnarounds are growing and the producers don't want the quality to slip.
Not a good setup for success.
I see stuff on TV now that when I was in college studying RTV would have been considered BAD in terms of production values but I guess it is now all about the money. Someone is making a lot others are hurting.
Must be the way things are now. Not good!
It's an apples vs oranges comparison.
In the 70's, the entire industry was controlled by a few people running a few big corporations in a few big cities - namely, Los Angeles, NYC, London, Nashville, perhaps Detroit up until Motown moved to LA - and that's probably about it. Everything you heard on the radio, television and movies was the product of that system. If you "got in", you were connected to someone somehow, either legally, illegally or illicitly.
Today's market isn't controlled by anyone, it's a complete free for all, anyone can "get into the business" - the music industry has been completely democratized. Sign up your submissions for library tracks and you're on your way.
Depending upon how you look at it, that's either an incredible development guaranteed to allow for the kind of undiscovered talent the former gatekeepers would've never found (or allowed in), or a guarantee of the lowest common denominator squeaking by the now unguarded pearly gates of musical dreams .. guaranteed to produce nothing but junk.
I still believe the cream rises to the top, but it takes a lot longer and it might be harder to find - it's also possible that things are on their way to a sort of "normalization" of what one can expect to earn in this business. The only reason people bemoan the loss of recording budgets in the 6 figure range is because for a few short years, thanks to circumstances, they existed, and some people became very rich, but who's to say that was the norm and not an aberration.
Like automation and its resultant change to many manufacturing industries, technology has changed the music (and entire entertainment industry), it just is what it is, and what it'll become - only we, the artists, can make it better.