Wow, so much discussion already, positive and negative. I guess we are doing something right. Allow me to introduce myself. My name is Andrew Bach, and I'm the Marketing Assistant at IK Multimedia. I guess now is as good a time to jump in and offer up some of my thoughts.
I can understand why some of you would ask "Why another Fairchild/Pultec?". Having owned many different plugins that seek to emulate these classics myself, I still believe there is always room for improvement. Some sound close, some don't sound quite right, some don't sound at all like the original, etc. If there was one that sounded 100% like the original 100% of the time, no one would care to own the hardware version, or for that matter buy a new version in plugin form. At the end of the day we are all looking for the closest to the mojo of the originals, which still leaves room for more. Now of course I would like to think we make the best emulations of what we model, but then again I may be biased.
I think that everyone should also look at what T-racks 3 has to offer besides the Fairchild/Pultec emulations (not that they aren't awesome themselves). The original T-racks had some great options as far as EQ/Compressor/Limiters, but it was just one of each, and it was in need of an update. Now you get multiple styles of each (9 total processors), from the Pultec and linear phase eq's to the Fairchild and opto-style compressors, an ultra transparent brick wall limiter, PLUS the entire original T-racks suite with a souped up engine. In addition, you get a fully integrated metering section, the ability to chain up to 12 units in series/parallel, stand alone operation for those times when you want to not have to load up your Daw of choice complete with automation and dithering and the ability load multiple files, and the ability to use the individual pieces or the suite as a whole. To me that is an awesome value.
There are a lot of good companies who put out products that compete with T-racks 3, and again I own and have used many of these products. I'm not here to start a flame war or say that the other guys products are garbage, but I do like to think that we completely nailed it with this one. In my opinion it really does provide the best one stop shop for all your mixing/mastering needs. We even offer two packages based upon your budget and how many different processors you may need, plus crossgrade options (got T-racks EQ with your Digi002? Give us a call for savings!). Add on a reverb plugin and some good modulation FX (hey, did I tell you we provide both of those with CSR and the FX suite in Amplitube?

) and you pretty much have everything you need.
I really look forward to people trying out T-racks 3 and giving your opinions. I think that you all will be very pleasantly surprised.
Cheers,
Drew