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NAMM - Nothing to see here?
Old 25th January 2013
  #1
Lives for gear
 
EdgarRothermich's Avatar
 
🎧 10 years
NAMM - Nothing to see here?

Spent a day at the NAMM show yesterday (in the morning) but didn't see anything exciting. Nothing exciting new, a lot of big companies not even there anymore. AVID still has Sibelius listed on its big banner - really?

Maybe I should have spend more time in the Ukulele and Harmonica section.

Did I miss something?

BTW, the NAMM app for the iPhone is amazing, find the the company, bookmark, link, notes - a real time saver.
Old 25th January 2013
  #2
Lives for gear
 
🎧 15 years
in todays world with instant internet news i fail to see why they continue with these shows. i already know whats going to be there via web or emails from the manufacturers.

after going to a fwe shows the novelty quicky wore for me and can't justify the expense

knowing what they pay for booths and the cost of sending everyone plus gear it really makes me scratch my head..

especially the little guys.

Scott
ADK
Old 25th January 2013
  #3
Lives for gear
 
AudioGaff's Avatar
 
🎧 15 years
The purpose of shows like NAMM is for dealers & retail buyers that are often not in the know. So that they can see & touch products as well as and talk business with company sales & marketing reps.

Much more goes on behind the scenes in private booth rooms and in Hotel suites than what the casual stroller of the show floor sees or is aware of. It is also where reps of companies meet and discuss business alliances and things like co-marketing. That is the true value of the NAMM show.
Old 26th January 2013
  #4
Gear Head
 
🎧 10 years
All of the above is true, really....

Trade shows have really taken a beating in the last decade, since the internet has become the main instrument of disseminating information.
Take Comdex, for instance. It was the premiere Computer Industry trade show from the early eighties until 2002. At one time, it was one of the two or three largest trade shows in the world, held every year in Las Vegas. For several years, there were even several additional Comdex shows during the year, including one in Anaheim at the same location where NAMM is held.

Comdex was HUGE, with vendor booths nearing 3000 in its last few years, and attendance was eventually well over 200,000. It lasted an entire week, and brought in massive amounts of revenue to Las Vegas. The show (and the future plans for the show) funded the expansion of the Las Vegas Convention Center. Before the Convention Center expanded, Comdex exhibits were held in as many as 16 hotel ballrooms, in addition to the Convention Center, and nearby Cashman Field, which had a pretty good sized exhibit hall. Comdex died almost overnight, as it was impacted heavily by the post 9/11 atmosphere……a large convention in an American “icon” like Las Vegas would seem like an excellent and obvious target for terrorists, so people didn’t attend, and vendors didn’t buy space.

At the Very Last Comdex, held in 2002, the once-huge show had dwindled down to maybe a couple of hundred vendors tucked away in a small portion of one of the huge halls that was once flooded with visitors and vendors.
In recent years, Comdex has tried to revive itself by means of a “virtual” tradeshow, completely online. The result was a pretty awful use of bandwidth.

An interesting note: Sheldon Adelson, the founder and owner of Comdex for most of its existence, bought the Sands Hotel/Casino, and built the Sands Convention Center behind it as an “overflow” for the expanding Comdex vendor booths. He eventually became enamored of the Gaming industry, sold Comdex, blew up the Sands, built the Venetian Hotel/ Casino, and began his own Casino empire….he is now one of the “big Players” in worldwide Gaming.

I used to LOVE Comdex and all of the other big Trade Shows, which I attended regularly in my position as an IT Manager for a Major Film Studio. I also attended NAMM, because it related to many projects I was involved in as well. But, the reality of this day and age is that is not only expensive to send employees to the shows, it is VERY expensive to buy exhibit space if you are displaying products, not to mention staffing the booth, providing hand-out literature, product demos, etc. The internet has made it possible to accomplish MOST of was transacted at the shows, online. Other shows that I continue to attend/love are the CES (Consumer Electronics Show) and the NAB (National Association of Broadcasters), both in Las Vegas.


Someone here mentioned that much of the business of the trade shows takes place in “back rooms”, restaurants, etc., where deals are discussed and made. That is VERY true, and it always has been. BUT….The infrastructure required to support those meetings has gotten so expensive to maintain that it is just making less and less sense for vendors to buy space, and for people to travel to these shows, when so much of it can be accomplished via online conferencing, email, video demos, etc. It is just a totally different world now.
In the case of NAMM, though, the “die off” might take a lot longer. SO much of NAMM is sensory…the sounds, the performances, etc….and of course, there is ALWAYS something to be said for the “human” touch when making deals. I don’t think that the whole NAMM experience is going to go the way of some of the other trade shows, but it will most certainly change.

I think that NAMM should seriously consider what many people have been suggesting for many years….having a “public” paid admission day (or Days). This would allow the NAMM management to make some of extra cash, keep the show alive, and perhaps allow the vendors to, in some way, make enough money from some kind of sales to defray the cost of coming to the show. The logistics of doing something like this would be nightmarish, but it COULD be done, and could actually be a pretty fantastic event.

I know this has been discussed for years, even in this forum, but it is still an idea worth considering, ESPECIALLY in light of the continuing demise and downsizing of many of the Classic trade shows.

HH
Old 26th January 2013
  #5
Lives for gear
 
ksandvik's Avatar
 
🎧 10 years
I totally support the idea of one paid day, let's say $100 for a ticket, Sunday. You get 10k people in, nice revenue and all the equipment is already in place. And as most know by now, 60% or more of the current NAMM attendees don't work for dealers & retail buyers, anyway.
Old 26th January 2013 | Show parent
  #6
Lives for gear
 
🎧 15 years
Quote:
Originally Posted by AudioGaff ➡️
The purpose of shows like NAMM is for dealers & retail buyers that are often not in the know. So that they can see & touch products as well as and talk business with company sales & marketing reps.

Much more goes on behind the scenes in private booth rooms and in Hotel suites than what the casual stroller of the show floor sees or is aware of. It is also where reps of companies meet and discuss business alliances and things like co-marketing. That is the true value of the NAMM show.
as an audio/video reseller and someone who attended shows. (and *****d booths where my systems were being used)

what you say was true in the past not so much now i can make the same deals with a phone call or email. and a lot of those deals are not to be had like they once were..
add to that many have tiered pricing already

where i do see it being useful is with things like instruments or maybe amps. interfaces and software? not..
midi-controllers etc again why.

ok its cool to see some talent use a contrller to its max but really isnt that what youtube is for now?
and yeah the fastest drummer is cool but a side show.

even the vendors say its getting almost pointless..

seems it more about going out to eat and drink after..
i did enjoy meeting the face of the person on the other end of the phone/email!
Old 26th January 2013 | Show parent
  #7
Lives for gear
 
🎧 15 years
Quote:
Originally Posted by Headhunter ➡️
All of the above is true, really....



Comdex was HUGE, with vendor booths nearing 3000 in its last few years, and attendance was eventually well over 200,000. It lasted an entire week, and brought in massive amounts of revenue to Las Vegas.

At the Very Last Comdex, held in 2002, the once-huge show had dwindled down to maybe a couple of hundred vendors tucked away in a small portion of one of the huge halls that was once flooded with visitors and vendors.


HH


that yr was when i went to my one and only Comdex.. had more fun eating out than going to the show. i only went 2 days of the 6 i was there.

one of these days i will make it to E3. i hate flying so..
Old 26th January 2013
  #8
Moderator
 
narcoman's Avatar
 
🎧 10 years
Quote:
Originally Posted by EdgarRothermich ➡️
AVID still has Sibelius listed on its big banner - really?.
The only people who have mentioned the demise of Sibelius are some of the fairies here.
Old 26th January 2013 | Show parent
  #9
Deleted User
Guest
Quote:
Originally Posted by narcoman ➡️
The only people who have mentioned the demise of Sibelius are some of the fairies here.
It's supposition based upon the rumor about the team in England being laid off, then hired by Steinberg. I'd be interested to learn if Avid still has people working on Sibelius. It's not an unreasonable extrapolation to make, but it nonetheless may be (hopefully) incorrect.

It's of a kind with the new rumor that Avid will return to a high-end-only hardware-only based product offering. The nagging problem I still have with this rumor is that Avid kept all of the M-Audio Fast Track interfaces when they sold M-Audio off. Why would they keep all of those interfaces just to kill them off? It doesn't make any sense.
Old 26th January 2013
  #10
GS Community Manager
 
Whitecat's Avatar
Avid shifted a lot of their coding to eastern bloc nations in recent years. I can't imagine why they wouldn't have attempted to do that with Sibelius as a cost-saving measure. I'm sure the UK based team were fantastic but Avid has to slash costs everywhere.

As for the tradeshow itself, indeed it's more for the benefit of the people inside the retail industry than the general public. With the amount of international commerce going on nowadays it's nice for people to put faces to names once a year at least!

Musikmesse has a public day I think, and it's bigger too...
Old 26th January 2013
  #11
Lives for gear
 
fastlanestoner's Avatar
 
🎧 10 years
it's a good networking opportunity, but it seems the real deals go down outside of the show space. I was supremely disappointed with my first namm experience, so much to the point that I just didn't even try to get in this year. couldn't care less.
Old 26th January 2013
  #12
Lives for gear
 
🎧 15 years
It's perhaps very true that there is "nothing to see here" for lookiloos.

If you're in the biz, "a simple phone call outside of the show" ain't always gonna cut it.. depending on what you're trying to accomplish.

As a manufacturer and as a reseller..... here are vital things to me that do not change over the centuries.......the face to face "meeting for the first time", re-meeting after a number of years, meeting again face to face after maybe only a year ... are all vital and necessary means for creating and maintaining great business relationships. And it's the relationship that counts here... unlike the fleeting fickleness of the public and their buying habits.. the manufacturer and retailer are absolutely dependent on a tight, clear, relationship.

Namm allows necessary face to face discussion of terms, policies, goals, discounts, and also .. product understanding that is vital to the manufacturer/reseller relationship within the biz. Not necessarily of any interest to the guy who slips in with a borrowed badge to "look for cool new stuff".

The idea that kids have (kids who seem to be pursuing business that is) that online social networking or a "phone call" or "email" is the basis for establishing key relationships in business... are sadly misunderstanding fundamentals of life.

Anyway, Namm has been great for me so far and I have two more days of face to face meetings. I have set up to distribute five new product lines, negotiated some nice deals in the process, have met some great, new reps, as well as reconnected with a number of east coast company principals that I only get to see out here once a year.

I've been involved with Namm since 1975. I for one, will always be against the open public day idea. It simply gets too too crowded inside when that happens and makes holding meetings more difficult. Which is already a challenge with things the way they are now.
Old 28th January 2013
  #13
Lives for gear
 
🎧 15 years
Quote:
The idea that kids have (kids who seem to be pursuing business that is) that online social networking or a "phone call" or "email" is the basis for establishing key relationships in business... are sadly misunderstanding fundamentals of life.
i surely hope you were not reffering to me. @ 52 i am not a "kid"

if you have been doing NAMM since 75? well maybe to you i am a kid..

aside from getting drunk with a manufacturer rep (i dont drink) there is absolutely nothing that cant be done with an email or phone call.
i dont need to "touch" product..
on the other hand i dont sell instruments
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