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Napster: 'Streaming Will Never Become the Primary Medium' | Digital Music N

Analysts continue to warn that music streaming is unsustainable financially, at least without dramatic changes. The question is what the top streaming executives themselves think about the future of their own businesses, and how this is ultimately guiding their decisions.

Enter the modern-day Napster, a now-European streaming service that is now saying things out loud. ”Music streaming will never become the primary medium,” Napster SVP Thorsten Schliesche flatly told the UK-based Inquirer in a recent interview.