Murdoch: Web sites to charge for content - CNN.com

Media tycoon Rupert Murdoch expects News Corporation-owned newspaper Web sites to start charging users for access within a year in a move which analysts say could radically shake-up the culture of freely available content.
I see a parallel between the music industry and the news media.

This week Rupert Murdoch announced a 47% slide in News Corp profits.
A major move by advertisers to the web and away from newspapers, and the popular rise of bloggers over traditional news organisations were both blamed for the dip in profits.
The debate over whether people will continue to pay for quality news, or expect to get their news freely and faster via online blogs, has been raging in the news media for several years already.
Organisations like News Corp are scrambling to come up with a new business model, just as we are batting around new business models for the music industry here.
Murdoch claims the internet free-for-all is over. He plans to charge for access to his websites, and to charge for content:
Murdoch: Web sites to charge for content - CNN.com

On the other hand I picked up this story about an IBM report from 2004.
It seems they think professionally provided content may have had it's day.
In the future the consumer will be both the content provider and the content consumer. In other words, little Johnny from New Jersey will be uploading his home recordings, and will be downloading similar home made recordings made by other web users.
This is in effect what has happened with news.
The pseudo amateur bloggers have become more popular than Barbara Walters and Wolf Blitzer, and advertising revenue has shifted from the traditional news media to online services.

"Massive changes in the terrain of media and entertainment over the next five to seven years will force tectonic shifts in the business models of broadcast and film companies, predicts a report from IBM Business Consulting Services (BCS).
The report, Media & Entertainment 2010, unveiled today, says that by 2010, the landscape of the industry will change so dramatically that, in order to survive, media companies will have to move to a truly open environment, allowing consumers around-the-clock access to protected media content for variable fees and the ability to largely control their own media and entertainment experiences. The report recommends that companies convert all content to digital formats and open digital doors to let consumers contribute, produce or author dynamic content."
So do you hang in there with Rupert, or agree with IBM's opposite view?