Case Study... Mia Rose... I saw her video featured on youtube, googled her, got her wiki...

Mia Rose - Wikipedia, the free encyclopedia

let's see... this song has been viewed almost 1.5m times on YouTube
"What would Christmas be like?"

you can buy it on itunes here:

she has 13m channel views on youtube, and 97m video views... these are massive, major label type numbers... but...

...according to soundscan - she's sold under 3,500 individual song downloads about 300 album downloads and under 200 single sales (two song single)... wow...

so where is that indie success story aided by a free give-a-way model and the benefit of rampant piracy?

this article was from three years ago - global audience on YouTube and no break out sales in the USA... hmmm
The future looks rosy for Mia | The Sun |Showbiz|Bizarre