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Bad CPMs Got You Down? Try the Traditional Tube... — Digital Music News

new broadcast service to challenge online revenue models

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online CPMs (including those surrounding music videos) are notoriously low, and Vevo's attempt to ramp those valuations are best viewed as experimental. Vevo is reportedly targeting CPMs in the $25-40 range; one source close to the valuations recently pegged music video-related CPMs at between $3-8 online.
one more development to keep eyes on...