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Cracker Barrel restaurants promote music artists - SFGate



The bluegrass band waited three years to get what they wanted from the popular restaurant chain - a slot in its exclusive music program. In an increasingly digital world, Cracker Barrel has one of the largest footprints in the United States when it comes to physical album sales - and it's looking to grow in new directions. The CD includes six songs from Robinson's new album "Time Flies When You're Having Fun" and six classics he recorded live during concerts this year. Robinson said he visited Cracker Barrel's Lebanon, Tenn., headquarters and found the company once sued by the Justice Department for racial bias to be "a very diverse place." Branching outChris Ciavarra, Cracker Barrel's senior vice president of marketing, calls the choice of Robinson extending the brand - finding an artist not traditionally associated with the restaurant's country music-heavy catalog who will still appeal to a wider cross-section of its clientele. The rest of the restaurant's CD selections are at a kiosk that sits near the end of the cashier aisle and next to the door. The Jan. 10 release is the 25th album in the exclusive music program, which has sold nearly 1.8 million albums since June 2006 with acts like Parton, Amy Grant, Alan Jackson, Zac Brown Band and Kenny Rogers.
Cracker Barrel restaurants promote music artists