Quote:
Google's Plan To Spend Millions On Celebrity YouTube Channels Irks YouTube Stars (GOOG) - SFGate



Why isn't that money going towards YouTube's independent stars – the people who started with nothing and helped turn YouTube into the goliath that it is today? Throwing money at celebrities to make YouTube videos is an idea that Google needs to make sure won't alienate its existing community of users. Catherine Valdes, a rising YouTube partner due to her Catrific vlog, thinks that paying celebrities upwards of $5 million to make YouTube videos seems forced and could turn off some of YouTube's audience. [...] most of them think this will turn out to be a smart move for YouTube since people's celebrity obsessions drive tons of traffic to the site.
Google is now investing $100 million in celebrity shows through YouTube.

Very TV network of them, no?

Strange seeing them investing in creating their own content for a change ...

Google's Plan To Spend Millions On Celebrity YouTube Channels Irks YouTube Stars

(I wonder how long until they have to start filing DMCAs.)