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Everything popular is wrong: Making it in electronic music, despite democratization | Little White Earbuds



Stefan Goldmann on why Web 2.0 can work for you but won't for most, where all the money went and how working against the market consensus can be a winning strategy.
Interesting view from the largely DIY dance music perspective.
Very long I'm afraid, but packed with many home truths (in my opinion).
Interesting upbeat conclusion that what really matters in the future music business will be uniqueness. Of course, being unique is incredibly hard and destined to consign most creative people to the trash bin.
Everything popular is wrong: Making it in electronic music, despite democratization – Little White Earbuds