Is Google taking the 'you' out of YouTube?

Despite YouTube having the tagline "broadcast yourself", most viewed lists are now filled with corporate "virals" and internet celebrities, so has the site moved on from its amateur origins?
Interesting article.
BBC News - Is Google taking the 'you' out of YouTube?
Good on Google for investing heavily in quality content, although that begs the question, what was wrong with homemade/amateur content?
Another line that might have parallels with the music industry in my view......

The site, once believed to be changing the way television works, is now looking to borrow ideas from TV's established revenue models.