SoundCloud Passes 4 Million Users, Partners With Headliner.fm To Give Bands A Killer Promotional Tool | TechCrunch

By now, you may have run across a SoundCloud audio track somewhere out there in the wild, wooly Interwebs -- perhaps during one of your mad, late-night music searches. In which case, you're familiar with the tell-tale signs: The scrolling orange cursor, the messages tagged mid-song, and that distinctive social waveform layout. For those who have no idea what I'm talking about, SoundCloud is the fast-scaling, Berlin-based audio sharing platform that enables music-makers and audio-lovers to upload and share audio tracks. Because of SoundCloud's somewhat unique visualization (tracks are laid out horizontally in waveform, as they might appear were they fresh out of the studio, or playing in GarageBand or some other music creation app), users can add comments to the waveform at specific times during the track. (Like,
"Killer promotional tool" (Tech Crunch) Headliner.fm Connects Musicians Big and Small To Millions of New Fans Through Social Media

Headliner.fm, the "killer promotional tool" (Tech Crunch) for musicians, is the only service that helps artists of all sizes – from superstars to indie acts – instantly reach millions of new fans on Facebook, Twitter and other social destinations. Headliner.fm is an innovative social recommendation service that connects similar artists based on factors like location and genre, and encourages them to promote each other via the social platforms. For the first time, in partnership with SoundCloud, Headliner.fm's 50,000+ signed and unsigned users now have an equal opportunity to place their music directly in the Facebook feed of millions of new fans.

Read why Tech Crunch is calling Headliner.fm a "brilliant idea":
SoundCloud Passes 4 Million Users, Partners With Headliner.fm To Give Bands A Killer Promotional Tool
Check out Headliner.fm’s demo-reel to see how it works:
headliner.fm Sizzle Reel on Vimeo

Here are some real-world examples of artists reaching millions of new fans with one click:

- Travie McCoy, frontman for Gym Class Heroes, utilized Headliner.fm to promote a free download on his social platforms as well as his upcoming tour. In the span of six weeks, more than 9,000 artists collaborated with McCoy on the promotion, ultimately reaching five million fans and increasing his social media traffic by 22,000 clicks.

“Headliner made it incredibly quick and easy for us to help Travie McCoy's 'Billionaire' single reach over 5 million new fans. We got amazing results from the campaign...hits on the music video, music downloads, and new followers on Twitter. Thank you!”

Adam Samiljan (Senior Director of New Media, Fueled By Ramen)
Reached 5,157,687 New Fans

- Up-and-coming artist H*Wood used Headliner.fm to raise awareness of his single “Could It Be You (Punk Rock Chick).” One month later, Headliner.fm had helped H*Wood reach more than 2 million new fans and the video now has more than 1 million YouTube views.

“Thanks to Headliner.fm I am accessible to my fans around the world! From Twitter to iTunes, people can reach me or buy me. Your Twitter and Facebook promotions made the world take notice of my music, increased views of my video and increased my followers on Twitter too! Thank you Headliner.fm.”

H*Wood (Artist)
Reached 2,309,608 New Fans

- Independent alt-rock band Anarbor used Headliner.fm to promote their candidacy for Best Freshman Video on MTVu. In a span of just two weeks, Anarbor reached more than 2.3 million fans through recommendations by over 105 Headliner.fm artists. The band ended up winning the award by a margin of 28%.

“Headliner did an amazing job in promoting the Rob Thomas Artwork Contest on all of Rob's social networks. They are the new name of social media promotions! I look forward to the next promotion.”

Nick Lippman (Manager, Rob Thomas)
Reached 1,295,136 New Fans