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Study: Music Fans Prefer Ownership vs. Streaming - hypebot



In a new research study concluded by eMusic, and administered by Insight Research Group, 92% of music fans are concluded to prefer they own their music rather than stream it – citing unlimited playback and file security as key determining factors. However, steaming music was found to be an important gateway to music purchases. The study found that 71% of consumers use streaming to discover and listen to new music in order to gauge whether it’ll be worth purchasing. However, only 13% of the general population chooses to pay for music steaming services, while 20% of more dedicated music consumers...
Study: Music Fans Prefer Ownership vs. Streaming - hypebot

which is also why Spotify is not a solution against piracy...