Quote:
Originally Posted by
sat159p1
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What? I bet that this is 10% like you said. And most of this are mastering engineers thinking that "this is the only way to impress them - making it louder and louder". Most AR people don't know RMS issue. They need fresh product, that's it. I bet that if you send them the same CD, 90% of them will say that this is huge improvement..

No, most A & R people DON'T know about the loudness issues. They just play a couple seconds of something without touching the volume and if it doesn't immediately grab their intention, it goes in the trash. That's the way it's always been. You better bet they pick the louder material every time, not caring what's been lost, because louder grabs their attention for the few seconds they hear it. They also don't care about fresh material, just marketable, which means a style that's already shown itself to be successful. Why else haven't we heard anything fresh in years?
Also, I'm talking about mastering engineers, not guys who make music in their bedroom and master it themselves. Trust me when I say I have NEVER had a client ask me to turn down the limiter, only "Can you make it louder?"
"But I've already pushed it as far as it can go without noticeably degrading the sound."
"I understand, but we want it to be as loud as '...'."
I then hit it harder and compare it to the less-nasty version at matched volume.... "Yeah, the lower level one does sound better, but we need to compete."
Compete against what? Take a guess. Never mind there's like a .00001% chance anybody but their existing friends and fans would ever hear it.