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Getting the word out: Manley SLAM! price goes up.
Old 16th July 2002
  #1
Moderator
 
EveAnna Manley's Avatar
 
🎧 15 years
Getting the word out: Manley SLAM! price goes up.

SLAM!: $6,600 USD
Digital I/O Interface option: $2,500
STATUS: Shipping now. Get in line. There are 170 units on backorder.
WHY SO MUCH BUCKS?
Sorry for the bad news.... You ain't gonna like this and neither do we.
Sorry kids. We have just completed final build and assembly cost for the SLAM! And now that we have it in production and shipping, we can be more accurate on the costing.

The retail price for the base unit SLAM! is going up to $6600 effective immediately.

Hutch and I sorely miscalculated how much this SLAM! puppy would cost to build. We did an initial estimate of build cost back in January 2001 when it was still just a hyped up Manley ELOP. 17 months of R&D later and four million features later, a 350 piece parts count just for one side chain board, for example, well, for that matter why not mention the side chain's full featured insert patch bay that's included, 28 connectors on the back, 12 knobs and 11 switches on the front, 8 audio transformers and an outboard power supply later, all this stuff added up into the stratosphere, cost wise. Every little thing added up. When you see inside, you'll understand.

I guess we could have pulled it all off with no tubes and no transformers, no fancy metering and just used a $5.00 DSP chip and a wall wart, but you know our insanity better than that by now.

I am sorry it took so long to discover this (well, it's not like we really wanted to know how much we overran our initial cost guestimate) but anyway, bottom line is the base unit retail price for the SLAM! is now $6600.

And as for the SLAM! 24/192 upsampling ADC/DAC Digital I/O Interface, with all the added ANALOG filters, dither, noise shaping, word length selection, and sample rate selection features, word clock, super clock, and all that, that guy is also now a $2500 add on option. The first guess of $2000 retail would have worked for the main DAC/ADC engine but we had no idea how much all the getting in and out of the damn thing added up. And it did. Fussy, fussy details.

Six people lucked out and got a SLAM! at the old preliminary price, lucky them. Bask in your glorious achievement and don't rub it in.

In order to be able to be around next year and the next and bring out more fantastic products for ya'll, we need to charge what we need to to keep the big ball rolling. I was threatening last year around AES to make across the board Manley retail price cost adjustments. We didn't do it then due to the world falling into Osama's Big Toilet. And then this year, business has been so powerfully great that I didn't want to upset the applecart and jinx us as it were. Be forewarned however, that this coming Fall AES I will put a few prices up, most notably, the Massive Passive, which we have been basically giving away, and the Tube Direct boxes, also "not for profit" items.

I don't know if you guys can fully appreciate the detail and attention we put into this gear, but when I am paying our parts and labour bills every week, I sure can appreciate it... we care too much and we try too hard. We have 40 people here at the factory, here in Chino, California, USA building this stuff. We go for best sonics and highest reliability on everything we do. We are insane about this stuff. And we also know that there is a market for this and folks do appreciate the science and the art that goes into every Manley piece. And they also appreciate the long term stability of the company as well as our lightening quick and fully attentive customer
service. I am not going to apologize for these high values we hold or the real cost of such attention to detail and service for gear that should still be working in 50 years. (Maybe with a few re-tube jobs and a re-cap.) These products we build are not disposable goods, nor will they fall out of fashion in the next long while. (hopefully)

We are building for a lifetime here and we hope you and your clients will appreciate this as much as we do.

From my heart, folks. This is all more about pure passion rather than getting rich, I promise. Thank you for understanding.

Cheers, EveAnna Manley, President
Manley Laboratories, Inc. 13880 Magnolia Ave. Chino, CA. 91710
Tel: (909) 627-4256 Fax: (909) 628-2482
Old 16th July 2002
  #2
Lives for gear
 
C.Lambrechts's Avatar
 
🎧 15 years
Thanks for the info and explanation EveAnna.
Old 16th July 2002
  #3
Lives for gear
 
Mike Tholen's Avatar
 
🎧 15 years
dfegad
Old 16th July 2002
  #4
Moderator
 
EveAnna Manley's Avatar
 
🎧 15 years
Love you too Mikey!
Old 17th July 2002
  #5
Gear Nut
 
Diginerd's Avatar
 
🎧 15 years
From the SLAM website..

"and another connector for linking multiple units for surround."

< >
Old 26th July 2002
  #6
Lives for gear
 
chap's Avatar
 
🎧 15 years
I was in line....then I got out of line......now I'm back in line and I'm wondering how long the line is? Let 'em call me 'sucker' but I gotta have one. Props to Paul Fargo for the Vari Mu mod.
Jim Chap......
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