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API 3124MB+ wholesale
Old 17th February 2003
  #1
Gear Addict
 
🎧 15 years
API 3124MB+ wholesale

Anybody know what one of these costs wholesale?

Heard a rumor that API/ATI may have put a discount on to dealers any news?

Thanks
woods
Old 19th February 2003
  #2
Gear Addict
 
🎧 15 years
How about shere speculation? Any thoughts?

Woods
Old 20th February 2003
  #3
Gear Guru
 
jwh1192's Avatar
 
2 Reviews written
🎧 15 years
well, selling for 2500.00, i would guess around 40% less or 1500.00...remember just a guess

john
Old 20th February 2003
  #4
Gear Addict
 
🎧 15 years
John,

Are you referring to the 3124MB+ when you say $2500 or are you thinking of the 3124+ for $2500?

The best I have seen for the MB+ is $3000.

Could you confirm or rethink your earlier comments?

Thanks,
woods
Old 20th February 2003
  #5
Gear Guru
 
jwh1192's Avatar
 
2 Reviews written
🎧 15 years
3124+......sorry
Old 20th February 2003
  #6
member no 666
 
Fletcher's Avatar
 
🎧 15 years
Re: API 3124MB+ wholesale

Quote:
Originally posted by woods
Anybody know what one of these costs wholesale?
Yep... sure do.

Quote:
Heard a rumor that API/ATI may have put a discount on to dealers any news?
You heard wrong.
Old 20th February 2003
  #7
Gear Addict
 
cymatics's Avatar
 
🎧 15 years
Re: API 3124MB+ wholesale

Quote:
Originally posted by woods
Anybody know what one of these costs wholesale?
The first word at the top of the page of any dealer pricing information is: CONFIDENTIAL

...hence the lack of responses to your inquiry.

- jon
Old 20th February 2003
  #8
Lives for gear
 
cashewcupcake's Avatar
 
🎧 15 years
I think it's like $2000 or $2100.
Old 21st February 2003
  #9
member no 666
 
Fletcher's Avatar
 
🎧 15 years
Re: API 3124MB+ wholesale

Quote:
Originally posted by woods
Heard a rumor that API/ATI may have put a discount on to dealers any news?
Woods... you wanna learn a little about the weasel business... I'll tell ya some of the **** that goes on... to answer your immediate question, API/ATI have never done a "discount" nor "SPIFF" program in the entire time M-A has been an API dealer... which was before the ATI regime was installed.

There are different 'columns'... which reflect quantity a dealer buys of a product. There is a 1-3 unit column, a 4-6 unit column, a 10+ unit column, etc... there are also "prompt pay" discounts. So, if you buy 10+ units, and pay for them in under 10 or 15 days... you [as a pimp] will recieve the best price on the units.

Now... as a pimp, you get to decide... "will we pass the savings along to the end user?" [which will mean we will sell more units, turn our stock over more often, but make less per unit]; or "will we keep our prices up?" [which will mean we will sell fewer units, but realize a better return on our initial capital investment]... or something of a combination of the two.

At times, some manufacturers offer what's known as a "SPIFF" program. This is where the individual sales weasel within a company is paid a "gratuity" [spelled: b-r-i-b-e] directly by the manufacturer to the weasel for selling their product.

The motivation behind "SPIFF" programs is that the individual weasel will now recommend brand "SPIFF" over brand "NON-SPIFF" because it puts additional money in his pocket. People respond very nicely to bribes... hell, Neumann "SPIFF"s have paid for my family's summer vacation every year for the last several. This year they dropped the "SPIFF" program. I'm seriously ****ing pissed!!!!!

From time to time, some MFG's/distributors will run "specials"... but not all that often. Usually when they do, it's because they need to bolster sagging numbers for a quarterly report [most often 4th quarter... end of year ****], usually on a product that has become an overdistributed commodity.

If the dealer has an outlet for the product... they'll take full advantage of the offer... if the dealer has a marginal outlet for the product, they'll take some advantage of the offer... again, it's up to the discretion of the pimp as to whether or not they're going to pass along the savings, or pocket the surplus coin.

So... you ask "what's the wholesale on an API 3124+"... the return question is "which column, and how quickly is the invoice paid"? Obviously... the pimp with the greatest quantity of capital will get the best price on the unit from the manufacturer... will that have any bearing on what the unit will cost you? Maybe... maybe not.

BTW... If you're looking for the best price... here's how to find it. First, call a dealer with a reputation for "discounting"... have them quote on the product. Then, call around to the other dealers for the product, and tell the you got a quote from ____ for ____ [which is actually bull****... say you were quoted $1000- for something... you tell the next dealer down the line that you got a quote for $950]... each time one dealer beats another dealers price, you use that dealer's quote to beat up the next dealer on your list. When you get 3 in a row that tell you to go **** your mother... you've found the best price. Buy it from the dealer who gave you the best price... repeat as necessary.

Now... there are some who decide they're going to establish a good working relationship with a dealer... and over time, that dealer will recognize that the client is [what we call at our joint] "a repeat offender"... they'll get pricing that the average person who calls up looking for something here or there won't get... well, because they've dropped some large coin in our lap over a period of time... they'll get what would be known as "package pricing" on "individual buys" because of the volume of business they do with the firm.

"Package pricing" is what a client will get when they pick up a large quantity of stuff at one shot. Someone who is going to drop $25k on some mics and pre's is going to get a better "per unit" price than someone who buys one mic for $4k... it's the nature of the beast.

However... if the brother picks up a $4k mic now... and a $2k pre later... and a $3k compressor down the road... and another $4k mic a while later... and a _____, followed by a ____... they'll be identified as a "friend of the company"... "a repeat offender"... and will indeed get the "family pricing/discount" that the brother who dropped the $25k in a lump got.

It's kind of the same concept as when a dealer can buy the product for "end column" and "promt pay" it... only on the consumer end.

I hope this assists you to understand "pimp world" a little better.
Old 22nd February 2003
  #10
Lives for gear
 
toledo3's Avatar
 
🎧 15 years
Very cool post Fletcher.
Old 22nd February 2003
  #11
Gear Addict
 
CrazyBeast's Avatar
 
🎧 15 years
Quote:
Originally posted by G-man
Very cool post Fletcher.
Yeah, and just by the very fact that we're postng here we're probably all "repeat offenders".
Old 22nd February 2003
  #12
Lives for gear
 
adamcal's Avatar
 
🎧 15 years
Cool, so Richard Marx bought a lot of stuff then.

yuktyy
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