Quote:
Originally Posted by
DJKrishna
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100% agree with this but I do think Behringer has a lot of egg on their face now.
Im mean its pretty poor marketing to be promising a synth, with all the teasers, speculation, lack of updates etc etc for how many years now - and yet a much smaller company, with presumably all of the same supply chain issues, just announces and imminently releases something that clearly is in the same sort category.
Ive said it before, I am pretty much a fan of Behringer but Im really sick of al the *ull*hit teasing & announcements with no products in sight.
I really hope they reconsider their marketing strategies as this makes them look like 8icks...
First of all, had it not been for the Pandemic and all the troubles that it brought, we would have all had our UB-Xa's six months ago.
Next, Behringer works on a different business model than Sequential. Behringer has a lot tighter profit margin because of their budget pricing. They need to sell a lot of synths to make the same profit as Sequential selling just a few.
I'm not sure of the numbers, but Behringer is probably planning to make 50,000 UB-Xa synths compared to Sequential maybe making 5,000 OB-X8 synths. Because Sequential is making so few UB-X8 synths and selling them at such a high price, they can afford to purchase the chips they need at a high price as they only need enough for 5,000 synths. The increase in the parts price is absorbed by the very high profit margin.
Since Behringer has such a small profit margin they cannot afford the inflated price of the chips especially if they need to purchase enough for 50,000 synths. If they tried to manufacture the UB-Xa with the inflated part prices that now exist, they could not maintain the profit margin they need if they kept the synth in the budget price range. They would have to increase the price of the synth significantly which is something they do not want to do.
So, in actuality the two companies do not have all of the same supply chain issues. Because of the profit margins, Behringer has totally different supply chain issues than Sequential has.
So Behringer, in my opinion, is just stuck between a "rock and a hard place" right now. No "egg on the face" and no "looking like Dicks" because all the reasons that their product is not yet available is not due to anything they "mistakenly" or "intentionally" have done. It all happened due to external circumstances beyond their control.
That's how I see it!