Quote:
Originally Posted by
Yellow Roast
➡️
Korg did this with the MS20 Mini/MS20 full size Kit - the mini outsold the kits many many times over....
To use your question though - A few years back Korg made the R3 as basically a full size key version of the original MicroKorg XL (both being trickle down from Korg Radias) - we sold many more MicroKORG XLs over R3 before it was discontinued, and the R3 even had a vastly superior user interface.
It's that huge mark up on the full size kit that did that. Very few people wanna pay more than double for roughly the same item. Had they sold it at a more reasonable price, i think the higher quality would've made lots of people choose the larger version. Also i think the need to put it together yourself scares some people off, despite it being very simple and straight forward.
As for the MK XL vs. R3 that one puzzled me as well, especially towards the end of the run of the R3 as they were quite close in price. I saw them with less than 100£ between them, and despite having the same synth engine, the R3 was a much better synth to work with, and much better built.
But we gotta remember that MANY of these synths are bought by people fairly new to the game. Quantity over quality, smaller sizes leaves space for more kit, and above all else cheap as possible to make each "investment" as surmountable as possible.
They have no training, experience or real feel for bigger and better keys. And by the time they reach a state where it would make sense to upgrade, they're used to, and comfortable with, the minikeys.
This 1st group interestingly represents by far the biggest buying power, mostly by their sheer amount, but many of them actually spend enough money in the small toy-ish end of the market, that the same money would've bought them a full Elektron/DSI/Moog rig.
Then we have the guys that would prefer modules, but at the lack here of choose the smallest alternative, as they're not gonna use the keys anyways.
And various other demographics where the smaller size and cheaper price wins the day.
These are more or less sure sales as long as there's not an equal, or cheaper, module alternative.
As a business it, sadly, makes sense.
Heck i'm myself in such a position that i'm actually considering buying the potentially upcoming MicroKorg based off the KingKorg - if it's not built by some1 that thinks a software editor (that won't work half the time because it's Korg) can replace a proper editing interface. And no built in speaker. Or MIDI-dongles. Or mini-jack output.
So most likely i won't...