Quote:
It's one of the hardest things to do: to create something
from nothing.
Having inspiration is hard enough.
Like going through all your synths and samples trying to find the
perfect sound.
Saving it to the folder of countless unfinished sessions
never to make a tune out of it.
Then there's actually creating the thing, and it not turning out
as cool as you'd hoped.
Or finishing the track and realising it sounded so good in your head
because it was written by Pete Waterman in 1988.
the struggle is real.
We're here for you. From October 1st this year,
we can help you Start Something.
Find out how
If hardware probably a workstation a la korg electribe. Otherwise likely a DAW.
The start (find inspiration) in this era probably stands for a new forum based/social media arena for sharing ideas.
The finish probably refers to the implementation of the software.
So my guess is
1) Hardware with easy sharing access with a new website/social service
2) software with social media (perhaps new novation project sharing service). Also would allow for people to collaborate to get to finish song.