Quote:
Originally Posted by
frans
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We have to deal with two kinds of people - the ones who don't care (A) and those with a deep love for music who will seek and pay (B). I think it will boil down to: Do we've got enough folks of "B", to keep the biz afloat in some way?
Always!
When Steve Jobs launched the iTunes Music Store in 2003, my favorite line from him was, "They say you can't compete with free. Well, we think we can."
He explained that there are millions of people who would be glad to pay $10 to download an album, but there is (was) no legal way for them to do it.
Those people were wasting their time on P2P Kazaa Limewire type services taking hours to get corrupted versions that might stop downloading halfway through, but if someone were to make it fast, easy, failsafe, definitive, and legal, and great quality, they'd be glad to pay for it.
You can convert people from (A) to (B) if your offer is enticing enough!
When people say, "Oh nobody wants to pay, it all sucks, blah blah blah." - that moaning does nobody any good.
Those who ask the question, "
How can we make this more appealing or more valuable to people?" - will find the interesting answers.
Hell, they found a way to make millions of people happy to pay for bottled water, didn't they?