Quote:
Originally Posted by
nat8808
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The podcast interviews I've listened to recently say the complete opposite.
They say that today, as never before, you can focus on your niche music and actually *find* your audience. Before that was very very difficult. Today you have a whole world of likeminded people to easily reach out to. You just have to find a way to seek that audience (which may need some knowledge of the other country's cultural interaction with music.. e.g. whether Spotify is popular, what their social media platforms are etc).
I dunno. I think this is similar to the reasoning behind a recent meme, which says "even if 99.9% of people find you unattractive, there's still around 75mil. who don't". Yeah, if that's the case, good luck finding them. Like finding "1000 true fans". Pretty sure there's a fallacy hidden there somewhere, too.
Anyway, so far, what I've tried is:
1) Putting my music in several platforms (soundcloud, Youtube, Spotify etc)
2) Put it in social media & (often dedicated) forums
3) Pay for (targeted) ads (facebook)
4) Send it to promoters, djs, labels
I might be forgetting something, but these were the main things. I can't say anything really worked.
The traffic from social media, Soundcloud, Bandcamp, Youtube etc is negligible (in the low thousands), promoters and djs weren't interested, as it's not in the current trends, ads brought little traffic... The only gig I booked (halfway around the world, having to pay my own expenses rather than getting payed) was cancelled due to the pandemic.
I even payed for 2000 views once, just to see if it makes any difference (i.e. if people were more likely to click on a video that had some more views than my normal views - they weren't) , and payed for Submithub once, only to get negative responses from people since they weren't covering the specific genre I did.
I'll have a listen to some of the links you've posted when I get a chance, but I don't really know how they claim to do it - or even if it really is applicable to all cases. Also, from what I see, a lot of people seem to sell "secrets to success" rather than music, which is apparently a career of its own.
Plus, note that I'm 39, so not really in the mood to go out all the time, meet organisers etc face to face to make friends with and push my music to them, so that they book me a gig - last party I went to was 11 years ago. I have neither the money nor the patience to deal with all that - I think that's a young man's game, or someone who's loaded. Neither do I care about making a channel e.g. doing music tech videos, and promoting my music on the side (a la Huang or these other Youtubers).
My goal was simply to make my music heard, not even to make a career out of it, and even so, it's proving very difficult nowadays.
I'm always open to ideas, of course, hence why I check this thread every now and then.